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McGran on 21 February 2014
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Dr.Henry_Killinger said:
McGran said:
S.T.A.G.E. said:
GribbleGrunger said:
Looks at sales figures, looks at list, scratches head and leaves the thread.


Sony as a brand worldwide is much stronger than Microsoft. Microsoft has gained a strong foothold in America though.

Interbrands list of best global brands 2013

1 - Apple

2 - Google

3 - Coca-Cola

4 - IBM

5 - Microsoft

...

46 - SONY

 

Microsoft is unchanged from 2012. Sony is down from 40.

http://www.interbrand.com/en/best-global-brands/2013/top-100-list-view.aspx

Irrelevant, by brand we are talking about Playstation Vs Xbox, not the entirety of Sony vs the Entirety of MS, why do you think Nintendo isn't listed.

Fair enough.  In that case perhaps this Harris survey of the UK market will help provide some insight.

http://www.harrisinteractive.com/vault/HI_UK_TMT_Brand_Buzz-Gaming-November_12.pdf

Interesting to see that while people familiar with the PS brand like it more than those familiar with Xbox, when they looked at users of each brand Xbox was slightly ahead.

Obviously this predates PS4 & Xbone but it does suggest that PS has a slight reputational advantage over Xbox.