Well of course the PR will be overconfident, perhaps a bit snide. If the spokesman for your company starts crying and apologizing to people, it's going to make it look as if the company really is in trouble.
Sony wants to make it look like everything is fine (which by this point, I'd think it is) to give confidence to the consumers.
Frankly, Sony acted overconfident at the beginning of the generation because we spoiled them. Heck, the GBA couldn't even beat the PS2 in Japan! Japan is handheld heaven!







