Price is a big factor.
The cheaper the price, the less weight people give to reviews and more games they buy.
Also, sales like what are on Steam... Actually increases profits, Valve stated this before, but after a sale, the sales rate is increased from before the sale, thus during and after the sale, the developer gets more money, this is something Microsoft and Sony needs to push for, no one does a games sale like Valve does and it really is good for everyone.
People only have finite sized wallets, prices for games have increased slowly, massively with all the DLC/Expansions/Pay Walls, just unfortunately some things needs to give, usually the first is less game purchases, more obscure developers end up missing out.
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