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Well really it's gonna have some tough competition CaptainPreferences if the price ain't right. It's cheap enough to get upscaling Freeview boxes with built in HDD's (with more storage than the PS3 as well I'd pop a guess at!)

Without looking into this too much I'd say that this product really shouldn't release at anymore than £50 and I'd say thats alot too. If we're talking about an upscaling freeview box without a HDD, and relying on the PS3's HDD's which by default are small in comparison to already available products, this has to be cheap to be worthwhile, it already has some drawbacks going against it's chances.

 Honestly and bluntly - if the rumours of this costing £100 are true, then it DESERVES to fail horribly.