Normchacho said:
Wouldnt' "Brand Value" be more representive of how much Xbox is actually worth? Edit: Enterprise value is the total value of all of the brands assests, which doesn't mean if it were to be sold it would be worth that much. Edit 2: Using Enterprise value, Xbox is worth nearly as much as Porsche. |
Those valuations really don't mean anything. Nintendo in 2009 had an enterprise value of 40 billion, now it is 5 billion. Over the next few years that brand number for Xbox, especially if PS4 keeps killing them will dwindle to nearly nothing. It's a very volitile market. Brands of things like food stay pretty even. Things like Video Games, not so much. Pretty much anything in the entertainment industry will be that way, due to it being something that constantly needs new products to enjoy continued success. Pepsico. on the other hand will continue to sell Mountain Dew and Pepsi regardless. Same product being sold over and over.