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So MS sold so much better than the original X360 and it's a failure? Where did the loss of billions a year come from? I thought they are selling the One at a profit? Seems like a lot of "journalists" are using the PIDOOMA (pulled it directly out of my ass) theory. As for not being the most powerful and not selling as much as the competitors mean you should close shop then Apple should close as well since doesn't Android (mostly Samsung) owns 80% of the market and in some cases have much more powerful devices? How come none of the "journalists" are calling Apple to close shop and selling to Google?