I don't see a problem with it. Some people value their time more than their money, and don't want to waste 70 or so hours leveling from 0-90.
Personally, $60 in exchange for 2-3 full days worth of my time seems like a bargain if all I want to do is play end game content/pvp.
It's also nice for people that have leveled 4-5 characters already and are made sick by the thought of going through the process again.