Sky Render on 15 March 2008
Piracy of PC software is immense. Indeed, Microsoft in particular has a lot of its operating system software get pirated. Not surprising, really; they charge hundreds of dollars for it, way more than most consumers are willing to spend. And yet, Microsoft is one of the wealthiest (if not THE wealthiest) PC software makers in the world in spite of that. And do you know why? Because the piracy has not affected their business in the least. Those who pirate their operating systems aren't going to buy it otherwise, but their awareness of the Microsoft brand is present, and they are willing to pay for other, less expensive pieces of Microsoft software.
Sky Render - Sanity is for the weak.
