Sony's Scott Steinberg: Gears of War 3 should be on Blu-Ray

[Kasz216]

FishyJoe said:
But in this case, he knows that he is speaking to a national TV audience. It's not like he is being surprised, this is a formal interview setup in advance. At that moment, he is the public voice of the company. Anyone that works with the media knows this.

 This is true.  In situations like this he is directly speaking for the company.