Seece said:
I didn't say XB1 isn't faltering, it clearly is. Unlike WIiU though there is genuine hope for it if MS take the right measures, why? Because they have a target audience and third party on board, two very very important things. |
I dont know if you noticed but the previous CEO pretty much got fired (pressured into quitting). The new one doesnt exactly have an easy job. Microsoft is a company of big wins and profits and at the moment, they cant do that. They overextended themselves to markets where they dont have key strengths.
Indeed if Microsoft just cruises at this price point it wont lose huge ammounts of money, but it will also be stuck with a struggling product in the market that is eating up resources. They took huge losses at the start cause its what they deemed necessary to penetrate the market sucessfully, wich they manged to some degree with Sony's mistakes.
Today's situation is much different. Microsoft was in a position of strength and they blew it. To make it clear to you, its comparable to what Sony did last cycle with the PS3 at the start. From here on out there those two scenarions i mentioned. Either start over, big losses so you can make better profits later on (wich was what Sony did with the PS3) or small profits and drag on into a corner until next cycle like they did with the first Xbox (wich seems to be Nintendo's strategy, minus the mass inventory defecit).







