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Ssenkahdavic said:

Hit Sony and Nintendo somewhere that MS never really could, at direct retail.  Whenever it was brought up that google/apple was going to buy Sony, I always thought amazon would be there first.

 

Would be very interesting if true, though unlikely.

That's what everyone said when Amazon brought out the Kindle Fire Tablet. They would hit Apple and the others where it hurts, in retail.

However their approach was very fair and respectable.

I do think Amazon buying Xbox is very unlikely. However with Ballmer now gone from the top position who's to say for sure.