http://www.gamasutra.com/php-bin/news_index.php?story=8241
The four "super-genres" accounted for over 73% in combined revenue for fiscal year 2005. The "equally large genres," according to the analysts, are sports, first-person shooter, racing, and "crime-based action," which is the term they use to describe games in the same genre as the once-unique Grand Theft Auto series.
Assume that the market in 2010 will be 200mln US & Europe. 73% of 200mln = 146mln for the super genres.
If EA buys take 2 which also means 2k Sports. They will own 80% of the sports genre. They also have a big part in the racing genre with Need for Speed, Nascar, Midnight Club and Burnout let's say 25% of racing part. Crime-based action uhmm GTA Mafia and Godfather? Uh-oh 40%? FPS the weakest part of EA they still have Battlefield and Medal of Honor though 10%.
73% /4= 18,25% for each super genre.
Sports 80% of 18,25% =14,6%
Crime-based 40% of 18,25% =7,3%
Racing 25% of 18,25% = 4,5%
FPS 10% of 18,25% =1,8%
Total =28,2%
I not counting the Sims which could be HOME for EA console. Third Party publishers cannot ignore this marketshare.
Apple wants the livingroom like Sony and Microsoft. This could be a great oppertunity for them. i tunes i movies APPLE & i games for EA. Sony has a few of it's own sports titles and the eastern developers on it's side, but heavy commetition from Nintendo. Microsoft only has money and Halo. Nintendo has there innovation skills. Running the livingroom for Apple is more important than selling there hardware. Apple doesn't care when Philips, Pioneer, Panasonic, Sharp, Toshiba and Samsung sell a console with exactly the same specs. They will all have there software installed.
Then there's Activision-Blizzard with there Steam-Network. It's also interesting when they release a console. Although I don't think they have better games than EA to start a console with. Remeber this is all based on the scenario when EA buys T2 and this Rumor.
