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What makes a good rumor?

I guess you can call it a good rumor if it can get a lot of people talking about the topic in said rumor. But it's kind of hard for me to view them as good, they are either lying or telling the truth and time always tells the truth. In the end the rumors that were lies are still considered good by some people just because of the amount of people it had hyped or believing.

For example, MisterXmedia created some rather interesting rumors that had lots of people believing in what he was saying about the dGPU.

Was that rumor good? Yea, it had a lot of people believing, but it was a lie. The lie part was not good.