Erik Aston on 08 June 2007
One more thing: Halo fans came on board for Gears in the same way Mario fans came on board for Zelda. In both cases the audience obviously overlaps, but one audience is obviously bigger if you glance at the sales.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
