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I would like to point out that every point brought up against the possibility of EA making their own console is in stark contrast to Microsoft's presence in the video game market. But surprise surprise, Microsoft did make their own console in spite of all the reasons you claim EA can't or won't.

And the only real major difference I see between MS or EA is that EA has a harem of AAA franchises people will gladly jump ship from any other console for. As the second largest developer and publisher, it won't be hard to convince investors that EA could become a Nintendo themselves.

@ d21lewis

if you honestly think any company can push a console more expensive than the PS3 next gen and not drop off the face of the earth, you have another thing comming. Suffice to say MS and Sony are most likely both regretting the technology arms race which has made their console's so expensive. Next generation, expect to see all the consoles with graphics comparable to the PS3 at a more reasonable price.