| Normchacho said: Nope, not a chance. It cost MS $471 to make the Xbox One. A $100 price drop would put them in a huge hole and would certainly piss off anyone who bought an Xbox One before the price drop. It would be really difficult to justify a price drop this early especially when they no idea what it would do to market share. Dropping the price would only cause more financial damage to a division that the investors already want sold. |
People still seems to forget that MS is one of most profitable companies of the world and they still have around 100 billion in cash. Heck, MS makes more money than Google and around as much as Apple. 1 billion loss might be a lot for Sony but it is nothing for MS.
You have to remember that Xbox brand was never profitable during its first 5 years and MS still didn't abandon it (losses were only around 3 billion). And now MS is even more profitable and with more cash than ever.







