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Here is my basic analysis.

The press picture states "Playstation Now" below is "Summer 2014" above 16 game titles. Summer is a season there are 4 seasons in the USA. Spring,Summer,Fall and Winter. The price of 49.99 reflects what a consumer will recieve for that season. 16 games is a lot to play through on average in a 3 month timeframe imho. I also firmly believe that this Playstation now is seperate from PS+. They're both 2 seperate entitys, both costing on average MSRP 49.99. 

PS+ lasts for a year @ 49.99

PS Now lasts 3 months @ 49.99 or 199.99 a year basically.

Netflix costs me 7.99+tax or around 8.50 a month in the USA. 8.50x12 = 102.00 a year for reference. Amazon Prime = 79.99 a year.

49.99 divided by 16 = around 3.13 per game if you try half the games 6.26 per game. I think that if this is the model it will appeal to some people.

The more I think about it though, the more I think I would rather own TLoU and Disgaea because 3 months for an RPG is enough but I would have to jump directly in the RPG's first and then the action games in case I ran out of time and the next season came and removed Disgaea then I would have to buy the game anyway to complete my saved file/game progress.

I think I prefer buying older games for 7-20 new/used on Amazon Prime still, but these new services are interesting alternatives. Hmm