QA PS4 Part.
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Next question, the person in the middle in the first row. Hideki Yasuda - Ace Securities Co., Ltd., Research Division Yasuda, Economic Institute. I'd like to be having this positive kind of a question about PS4. 5 million was your previous guidance, and you haven't reviewed that number for the year, so what about PS4? Has there been any change in your forecast or estimates? And also, the corporate strategy meeting before, you said that software support and marketing costs will be spent to the biggest launch of PS4. And I think the situation is much better than is expected. So next year, these costs related PS4 to be able more profitable, what about that? And also the next corporate strategy meeting, I'm sure, as I said, you're going to talk about more growth and strategies. But listening to Mr. Kato's comment, you have been going through the history of restructuring all this time, so I've never felt that there was a turnaround -- but next time around, like we used to experience when you came up with a Walkman or new products, impress us, wow us for some time, with a growth strategy and impressive product. As things stand now, can you promise me that? Kazuo Hirai Well, first of all, the game console, it's true that toward the end of December, we indicated 4.2 million or 4.5 million. But consistently, we're saying between PS3 and PS4, our target is to sell 50 million for the year. And that number, 50 million, remains unchanged in total PS3 and PS4. That's how we looking at the business now, where we stand now. PS4, by the way, is doing a lot better than our expectations. But PS3, because PS4 is doing so well, maybe PS3 is slightly behind anticipation, so there's pluses and minuses, but altogether, remain with the same target of 50 million. About the marketing expenses in the future, I think your second question, and again, the start will stay smooth, yes, but then again, our competitors are coming with a strong platform products. So PlayStation 4 and the PlayStation format, in general, we have to make sure that acceleration is fair and we need to do that with the marketing. And therefore, it's really to decide on reducing and cutting the cost for marketing. From my experience, however, I would say, it's not yet time for us to ease on the marketing spend. And if the opportunities, actually, we have to add to an increase maybe to the marketing spend, this is the time now to do so. I can say that from my experience. Now the third point, thank you for your comment. This time around, I've given you only the, shall I say, difficult discussions in my presentation today, but back in January, I had an opportunity to make a keynote speech at the Computer Electronics Show in Japan. I know how people accepted my speech. But my view, my dream, about the future of Sony, my vision, as it were, I gave all that in my speech and also lifestyle, the experience, particularly after I showed 4K and it as my presentation to make a product out of this, have a team working on this, and that's why we were able to demonstrate this at CES -- the actual product, though the setup wasn't perfect, the line was very long, about 3,500 people altogether were there to actually see this product. And in the corporate strategy meeting, we -- basically the repeat of that kind of exciting discussions, not just the product, but it's actually, today, however, was not the opportunity to do so. But at the CES, I had total freedom in sharing my dream with the audience there, and in all the absentees going forward, I will make sure to make my dreams and provisions known. Hideki Yasuda - Ace Securities Co., Ltd., Research Division So 1 year ago, for the PS4, you wanted to devote and invest people and money, and I think we've successfully done that. I hope you'll be able to talk about the Electronics in such a positive way, to be able to invest more money and people for the future success. Kazuo Hirai Again, today is an opportunity to talk about that, but personally, myself, I'm a stickler as far as Electronics business is concerned, as far as the product is concerned, our then installed cameras on PS4 are just examples. But it's our core business and our products in our core businesses, I think we now have a product line up which the customers accept and evaluate. But that's not enough, how would that translate to a bottom line, you may ask. But half of this equation, in terms of the product appeal, even though they are yet to be done, but I think my ideas are now being reflected in the products that we've launched in recent times. So as far as product appeal is concerned, individuals are there, but I'll continue to bring my passion to be able to introduce these products to our customers. |
50m is a type... he meant 15m.
