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pokoko said:
It's just a catch phrase, really. I don't really care much about advertising speak. I don't understand why people get caught up in it, either, where they get mad at what commercials and PR personnel say.


I made this thread because I saw a VGC user employ this term in order to make his argument, and that just flat-out boggled my mind. Apparently there are people who don't treat the term as meaningless PR speak. :O



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