Both Sony and Microsoft are large companies who do not solely rely on the video game market for making profits in their companies.
The video game industry is just a minor business adventure for both of these companies. Starting a new console both XBox 360 and PS3 results in billions of dollars in losses due to start up costs involved in introducing a new console to the market.
Remember Sony is the leading electronics manufacturer in the world. The PS3 greatly boosts the Sony HDTV's sales both Plasma and LCD's that generate much more revenue than the video game market. Sony is also the leading producer of music recording company in the world ranking in millions with contracts with famous musicians.
On the other hand Microsoft makes so much money from Windows exclusive right on PC's and software packages, etc. This alone ranks in billions of dollars for Microsoft every year.
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