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The problem with Vita is Sony has an overwhelming passion with it. They are trying to create a PS3 on the go but this is not what people want, which is clear from the more popular Nintendo platforms, which are inferior but also simpler, as well as the immensely popular mobile platforms.

Sony needs to create a digital only, reasonably powerful but simple handheld, with roughly the power of an ipad, similar to IOS but access to a closed Sony Market, with big budget games, that are sold at larger price tags, but still open to discount, more like STEAM style. Basically a Steam-like digital only handheld platform would be perfect for Sony.

The handheld's architecture needs to be based on arm, and be compatible across generations, and the users should be able to pass on their purchases from one generation to another, again IOS style. In ipad, once you buy a game, you can play it on all your future ipads. The device needs to include a touch screen but that shouldn't be the focus, with more traditional yet simplistic controls. In essence, keep things as simple as possible.

One further point to think about is compatibility across generation and hardware renewal. Sony should renew the hardware every year or two, but keep the older one around as a cheaper alternative. It should be up to the developers which model to target, and they usually would end up targeting the lowest common denominator, simply to reach the widest audience or simply because they don't need that extra power, provided in the latest rehash.


In Summary, Sony needs to create a simple, convenient, digital only console, which unites the good parts of steam and ios platforms, with annual or biannual yearly hardware updates that are compatible across generations. This way, you'll create "consumer lock-in and loyalty" with a gradually evolving hardware platform.



Playstation 5 vs XBox Series Market Share Estimates

Regional Analysis  (only MS and Sony Consoles)
Europe     => XB1 : 23-24 % vs PS4 : 76-77%
N. America => XB1 :  49-52% vs PS4 : 48-51%
Global     => XB1 :  32-34% vs PS4 : 66-68%

Sales Estimations for 8th Generation Consoles

Next Gen Consoles Impressions and Estimates