" b/c of this you were"stupid" in saying revenue is more important then profit which is more important to your share holders the money you could have made (revenue) or the money you did make (profit/net income) "
Excuse me, but my list was quite sarcastic in nature. Revenue is not more important than profit. Profit is like "I have $400" and Revenue is like "I held $2000 in my hand today before I paid my bills."
Profit IS more important to shareholders. They don't wanna know how much money a company held in it's hand, they wanna know how much they get in dividends out of PROFITS. This generation just seems ass backwards, Microsoft claiming revenue like its somehow more important than profit which they could equally claim to be the leader in and would be better for them to do so. Since they don't, they try to hoodwink the reader by talking about revenue, and carefully not mention profit, mainly because they probably don't lead in profit.
And my statement still rings true, Profit does include revenue. The formula for Profit is Revenue - Expense = $0.00
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