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Title pretty much sums it up, but allow me to explain:

I constantly see a lot of people that genuinely wishes that their "rival" companies (Like if they were actual enemies for them) fails miserably, goes bankrupt or in the specific case of gaming  the company goes third-party (If hardware dev). I see this on several places - mostly smartphones (Apple vs Samsung mainly) and consoles.

I can understand disliking a company/service/product/etc but I can not understand actual hate on them. Have they ever done anything really bad on you on purpose? Anyone can have a bad experience with anything, so if you had a really bad experience with the product/service, customer support, etc the hate can be somewhat justified, but hating on a company whose products you've never bought? Complete nonsense.

All companies have haters whether the company is succesful or not, their products and services are good or not, etc. These haters usually own a product/ use a service provided by a rival company to the one they hate (For instance, Apple haters own Samsung devices and vice-versa). In every chance they have, they express this hate by bashing the company as much as they can with or without proper arguments. Why would these "haters" possibly wish that a company actually fails? A major product failing, for a company, means losing money. If they keep losing money, they eventually will have to start firing people, right? If that's correct, then by wishing that X company fails you're wishing for X company's workers to get their salary reduced, losing their jobs, etc and I believe that's an incredibly evil and selfish thought.

So, back to the question, why do you think people can genuinely hold a grudge against a company so much?