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DonFerrari said:
JoeFlex said:
DonFerrari said:
JoeFlex said:
Given Sony's level of preparation, it would be interesting if they managed to drive costs down (somehow) and responded with a price cut to keep their edge going.


Like they never cut price, right?

*fixed*

I'm referring to them being able to cut their price in a very short period of time in a sustainable way in order to counter MS, assuming this "report" is true.

As already posted, Sony cut the price by US$100,00 basiically for 3 years in a row (and took a big financial hit for it), but yes they could cut strongly if needed, but I really doubt Sony and MS will play a cut price war... Sony cutted because it had poor sales and knew the console wasn't interesting/affordable to a lot of people at the time, not because MS was selling better (and that is why MS didn't cut as much, because they were satisfied with their selling rate and profit margins). Unless MS is obligated to cut because of poooooor sales them I don't see them doing it, and Sony would answer with a cut just if MS rise took to much from them, after all both are in the bussiness for the money not the numbers.

Yes, but that was a different Sony, and a significantly more financially capable one too. I am not inclined to think they would be so willing to do so given their current financial troubles. They only have so many buildings to sell in order to obtain profitability. This goes back to my post about them being able to do this ... (wait for it) ... .sustainably.