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There's really only one reason I find makes sense:

If you compare Xbox One and PS4 price points, you'd assume that the XboxOne would have the better specs between the two platforms, instead you get games that fall to 19 fps. The game is still playable by definition, but is inferior compared to the game on the competitors console, which happens to be 100 dollars less. Now I'm not saying PS4 can do 1080p- 60fps on everything, but thus far its had the better looking/playing of all the multiplats as well as exclusives.

Obviously the Xbox One isn't that much weaker than the PS4, and it really comes down to companies understanding the architecture of the system properly.

In other words, resolution/fps matter because you have a choice of buying two consoles, and you'll probably pick the one that can do multiplatform games better.