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Somini on 31 January 2014
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-CraZed- said:
bubblegamer said:
JoeTheBro said:
bubblegamer said:
JoeTheBro said:
Mummelmann said:
Did MS really make that first one? That kind of advertising would actually be illegal here. Great response though.


Yes. Why'd it be illegal over there?


Europe is the same. You are not allowed to reference competitors by name in commercials. You can say other consoles in this case, but no specifying.

Thanks for the response. That's a strange rule.


The main reason behind is so that companies don't trash talk each other. Otherwise the richer one wins by default.

Why by default? Smaller companies can't make a case against a larger one? That seems counter intuitive to me and seemingly only actually serves the interest of the larger companies who are above reproach by their lesser competitors.

Well bigger corporarions have much more money to spend on ads. Smaller one's may not be able to fight back as effectively. For example we had an electricity company taken over by a german one some time ago and one of their smaller competitors aired commercials about their clients paying a foreign company and that they should choose a local one instead.

That didn't get appreciated one bit and they were in court soon after. They had to rectify the commercial and pay a large fine in the end.