famousringo on 13 March 2008
How to be a Microsoft Spin Doctor:
Step 1 - Pretend that the US market is the only gaming market there is.
Step 2 - Pretend that revenues are more important than profits.
Step 3 - Use figures that include time periods when competitors consoles weren't released, but don't include figures from consoles which were released before the Xbox 360 (such as the PS2).
Step 4 - Hope to God that anybody who reads your press release hasn't learned how to think.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
