The slim PS Vita's price of £180 is unlikely to be the amount consumers will pay, Sony has said.
The price for the new device, which was announced by the firm at a suggested £180, will change according to promotional deals.
© playstation
The new slim PS Vita.
"It's a price that, today, Vita doesn't regularly sell at to be honest," UK managing director Fergal Gera told Digital Spy.
"We do run quite a series of attractive promotions. If you want to know what a great price looks like, £139 for a Vita with a Mega Pack with a memory card was probably the tastiest price we saw up to Christmas."
He continued: "We will continue to promote at opportune times. Take that as a rough guide only, and take today's market prices and the market prices you saw into and out of Christmas as a better steer as to what consumers will pay."
Gera also confirmed that the new device will replace the existing launch model, a process that will take "days to weeks" depending on the retailer.
