A good ratio, about expected I think.
Brand loyaly in the UK isn't as strong as people think. The many left PS2 behind for the Wii long ago. Gamers bought the 360 as it was cheaper and others bought it because 'their friends had it'. Now this next gen, casuals are playing phones/tablets while gamers are buying the cheaper PS4, overtime their friends will buy PS4.
Hmm, pie.







