AwakeandAlive said:
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I think it's not about the number of games. (I haven't actually read or seen what he said...)
In my opinion he probably means that they couldn't reach their target group (the children) enough, in short: They probably didn't do enough advertising. While there are a lot of games, they failed to communicate the existence of those games. I think that's what he means by saying their approach was lacking.
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