cannonballZ said:
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ALL manufactuers report shipped figures as sold because those units ARE sold...just not directly to the consumer (except for digital distribution sales). Manufacturers sell to retailers, distributors, wholesalers, etc...they are their direct customers and they report sales as sold to them.
It's an industry standard reporting method that is in wide use across thousands of industries.
The only other time they'd report other figures are units manufactured. Sony used this reporting method until fiscal year 2007.
Keep in mind that I, and others, are referring to investor reports only such as this one. They can announce sold through to consumers sales at any time they like but won't report them to investors during the quarterly, 9 month (this one) and annual reports. Often, they'll cite a sales tracking firm for this data.
The rEVOLution is not being televised







