You are 100% right-but more than a year too late.
Epic has started this game long ago.
Do you remember Cliffs small but provocative comments before the last Gears was released?
He was saying:"We have a great relationship with MS but-We own the IP not MS.We can release the next Gears on any Plattform we want whenever we want."
This was a massage to MS.And seems MS has reacted because
-just a few weaks later Cliff said:Gears will stay xbox exclusive .
Subtle blackmail imo.
They played the same game again,but this time a little bit bigger(Sony wants the IP but we give it to you).But it was no bad Deal.
Instead of paying 50 mio each time (just a guess but 2 mio + copies is the absolut lowest number gears would have sold on ps3 with a cheap port)
to keep every single Gears exclusive they decided to pay a lot more to get the IP.
but its a win win:Epic coders are fed up with gears,MS needs a system seller + positive "we love the gamer" reputation to make gamers forget TVTVTVTVTV
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