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Viltgance said:

Sony has been closing the gap over the recent years but North Americans seem to still prefer xbox one/360 over the competition.  Even after the terrible unveiling and the PR fiasco it's still neck and neck in North America.   I kinda scratch my head at this cause the rest of the world seems to still hold their grudge with Microsoft according to sales numbers.  Why is this?


The question is not very accurate. Yes, Xbox is relatively more popular in NA, but it doesn't mean that Americans (or Canadians) prefer MS to Sony. When you look at the Xbox vs PS2 numbers, PS2 sold A LOT MORE than Xbox. And when you look at the XB1 vs PS4 numbers, they are 50-50 right now although PS4 is severely supply constraint and nowhere to be found. So practically all PS4 available are sold out here.

 

The reasons why it may seem LIKE Americans prefer MS more, relative to the rest of the world are:

- America is MS's homeland. So when they launch their attacks, advertisements etc, they start here, with the biggest impact, which gradually declines further away from US.

- American people are very practical and price sensitive. X360 sold more than PS3 because it was cheaper, end of story.

- American people are highly interconnected. So the early comer, X360 gained a lot of early members who spread the word, and majority of the new adopters bought X360 because their friends had bought one.

- Microsoft speaks English, but sucks at any other language. In other words, they can transmit their message (or brainwashing in some sense) to English speaking countries, but not to non-English speaking ones. Just check out the number, they only do well in English speaking countries (maybe also a bit in Scandinavian Countries where people speak English really well)

- Microsoft understands the Western Culture, and ONLY the western culture. This is also why they only sell well in the Western Countries and practically zero chance in any other non-western one.



Playstation 5 vs XBox Series Market Share Estimates

Regional Analysis  (only MS and Sony Consoles)
Europe     => XB1 : 23-24 % vs PS4 : 76-77%
N. America => XB1 :  49-52% vs PS4 : 48-51%
Global     => XB1 :  32-34% vs PS4 : 66-68%

Sales Estimations for 8th Generation Consoles

Next Gen Consoles Impressions and Estimates