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The big, massive change that last gen brought, that Microsoft spear-headed, was the attempt to make people feel invested in the eco-system of their choice. This results in people not wanting to switch, as they feel as though their efforts at things like gamer scores, achievements, digital libraries, and giant friends lists will go to waste. It's very clever and quite effective.

Nintendo should have been paying attention. Sometimes being a copy cat is the best thing you can do.