Part of it was the 360 getting a jump on things last generation combined with PS3's troubled first couple of years. The momentum switched from Sony who had dominated since it's inception to MS which hadn't gotten a huge amount of support with the original Xbox. I was able to get a 360 in 2008 for <150 after rebates and it came with games. It took another couple years to get a PS3 affordably and by then I just got into xbox 360 both it terms of online and 3rd party games and only got the PS3 for exclusives or when they had a better version of a 3rd party game. I was Sony the past two generations so it was nothing other than me winning as a consumer with MS offering a cheaper product that was in my opinion superior to the Ps3, and that's after buying many games and spending a lot of time with both.
Also I feel that the dashboard, achievments system, and online/friends on the 360 is just more user friendly.
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