The idea that Gears of War just won an entire market for Microsoft requires a few big assumptions. First, it assumes that the future titles will be any good and that the North American market still views the franchise as being significant enough to warrant huge sales. Second, it assumes that the next game will be coming soon enough to make a noticeable impact by itself. Third, it assumes that Sony will not have built a software lineup that can match the addition of Gears of War to what the Xbox One will have. Finally, it assumes that the PlayStation 4 will not have created for itself a considerable lead by the time Microsoft brings the franchise onto the field. We only just passed the 2 month mark of this little competition. Not very wise to assume that the current numbers reflect how things will look a year from now.
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