I got the PS3 as a gift this past X-mas, but I would've picked it over the Xbox 360 anyway and have wanted one since it's release. Before the PS3, I wasn't much of a gamer; I epitomized the concept of "casual gamer". From a POV of a person who doesn't know the industry inside and out (but still had a little bit of knowledge), I liked the PS3 over the Xbox 360 because:
1) Current games - I really wasn't really attracted to the 360's games. There seems to be a lot of focus on FPS, but that's never interested me all that much (though I did at one point want to get an Xbox Halo edition because it looked really cool). It just seemed the PS3 just had more games that attracted me...such as Metal Gear Solid and Final Fantasy.
2) Back library - I had the PS1 and PS2 before getting the PS3, so I know there was a library of games that I could use due to BC.
3) Brand knowledge - Like I said, I wasn't too much of a gamer, so I go with what I know. And what I know of is Nintendo and Sony. I've never had trouble with Sony or Nintendo consoles, so that added to my desire to go with them.
4) Build quality - I had heard a lot about the RRoD, and that pulled me back on the Xbox.
5) Blu Ray
6) Wireless - I heard that the PS3 was could has wireless online connection, so that sealed it for me.
7) It didn't influence my desire for a PS3, but free online is bonus.
Good luck on your decision. There are many happy PS3 owners and many 360 owners, so chances are you'll be happy with your decision no matter what. But chances also are you'll get both eventually. 
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