Two questions - Please help?

[fireburn95]

IIIIITHE1IIIII said:

Well... To answer the first question your example would mean that while they didn't lose anything in the end (other than the cost of making the hardware...), they didn't gain anything either. First they buy their own system for $400, then they sell it for $400. Simple maths.

To answer the second question, Sony cannot make tons of PS4s and expect all of them to be sold out. That would be a huge risk in case demand is not as high as predicted. So it's much safer to make a few units at a time and have a steady hardware production.

Yeah but they could reduce the gap/skew the console sales in their favour with little effort to increase stock/investor activity, and make potential buyers think the console is more succesfull.

Thats not my question, that was my example, I asked how do sony organise distribution to each stores, or even if they do, so that one store doesnt get a huge amount because they know they'll sell out and make more money.