MoHasanie on 24 January 2014
| thx1139 said: With the profit created by the Xbox business this launch quarter I believe this sets up Microsoft to be very aggressive moving forward with the Xbox One. If they see the PS4 lead start growing considerably they can easily counter with a lower price or add value with free games in the box, etc. This is what I suspected all along with the $500 price. It will end up giving them flexibility and it did not matter at launch. It may matter year 2, but the extra revenue from a $500 launch is already in the bank. |
MS are a smart business. They don't make that money and then waste it. There's a reason why the hardware/xbox division was still profitable even when they launched a brand new console.
They will not sell X1 at a loss unless sales become bad, and that is the worst case scenario. They are much more likely to start selling a Kinect-less bundle first. and if that doesn't help sales, then they will sell it at a loss.
NNID: FrequentFlyer54
