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Two things I learned about Microsoft, over the years:

1) "ETHICS" does not play a part in their business strategy. Hence the gaming direction they've taken that isn't beneficial to the Hardcore Gamer.

2) "ETHICS" does not play a part in their business strategy. Hence their financial earnings STAY in the Black.

I speak for myself when I say this: I'm a Hedge Fund Manager, but I have no financial stock in Microsoft, SONY, or Nintendo. So from a GAMERS perspective, I don't like the non gaming aspect of their gaming division. Congrats on Microsoft's overall amazing profit numbers, though...