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From The New York Times:

Buying a Sony PlayStation 3, which incorporates a Blu-ray player, an Ethernet connection and a hard drive, eliminates the problem. Software upgrades can be downloaded, turning a Profile 1.0 machine into a Profile 1.1 or 2.0 machine. For the price of a low-end Blu-ray player ($399), you get a pretty spectacular game system. This is as close as it gets to a free lunch.

The more hardcore gamers like us may not care about anything other than sites like Kotaku, but it's papers like these that get the message across to casuals and non-gamers.