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It would explain why EA is gobbling up all the Western developers.

If this happens it could easily put the Xbox franchise out of the game or at least set it back to the abismal days of the original Xbox.

The Playstation Brand wouldn't suffer as much but certainly would definitly be hit hard. With all the effort they've put into making the PS3 a Western oriented console this could really shoot them in the foot.

The only console that would be immune to any real hardship would be Nintendo's.

This next generation we could easily see history repeat itself.

Nintendo's next console will most likely emerge as the PS2 of the upcomming generation, a shoe in with the PS1-like success of the Wii and a reservoir of third party developer ready to develop for the brand which had proven itself through the trials of the previous generaiton.

Microsoft's next console on the other hand could easily become the Dreamcast of this upcomming generation most likely emerging the earliest and standing the poorest chance of competing if EA would actually make its own console.

Sony's next console will most likely be the Gamecube of its generation, a brand still in decline from the N64-like success of the PS3 subsisting largely on first party titles.

EA's console would emerge as the Xbox of the upcomming generation, the newcommer, though with a firm foot in the door with many more exclusive franchises then where ever on the Xbox it may still ony do slightly better than Sony's competing console that generation. Should MS's next Xbox fail in this generation EA's console will no doubt be the one to gobble up all the remains.