Microsoft and Youtube promotion. Machinima : Microsoft had NO IDEA

[selnor1983]

fps_d0minat0r said:

selnor1983 said:

fps_d0minat0r said:
Did any of you defend BP when they claimed they didnt know what the contractors were doing at the oil rig?

Its not that hard to understand. Microsoft didnt come out defending themselves. Machinima came out and was honest and said it was their contract between them and their Content Providers. Why would Microsoft be involved in another companies contracts?

The question how did microsoft not know about 'the other companies contracts' that benefited MS more than the 'other company'

we will never know for a fact, but I dont believe it for a second that machinima acted in the interest of MS without them knowing or benefiting in any way from it.

They didnt. They said its a standard contract they use for all their purposes. They simply added in Xbox One because thats what the ads were for. These werent specially made contracts for just this occasion. EA's contracts to its Content Providers has EXACTLY the same wording.

MS had no need to get involved any further than to approach Machinima and ask them to start a campaign using their content providers. This is Machinimas mistake, but even then Machinima say the confidentially isnt for the promotion itself. Machinima and others have obviously been using this standard contract for ages. Just so happens Xbox is on it, so it NOW makes news.