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Not sure why anyone thinks Machinima would just lay down on a grenade for MS. They are a big streaming company, this damages their reputation and credibility far more than it would have MS. With MS the reaction was negative, but it was negative from people who are negative towards MS in the first place. With Machinima though, if I were an avid watcher of their videos, now I would wonder how many other deals they have set up where they don't require the provider to disclaim that it's paid promotional work.