Blowing The Whistle On XB1M13, MS And Machinima's Covert Xbox One Campaign

[Buckwheat]

There was a follow-up article by the same website.  They received a response from Machinima and Microsoft.

http://www.igameresponsibly.com/2014/01/21/microsoft-and-machinima-have-officially-commented-on-xb1m13/

Posted Jan 21 2014 by Dylan Zellmer

As of now, you’re likely aware that we broke news over the weekend of a new campaign to promote Xbox One on Youtube‘s Machinima channel. At first, we thought it was business as usual, but later details proved that the dealings were somewhat covert in nature.

When we reached out to Microsoft for further clarification on the matter, we were given a joint statement from Microsoft and Machinima,

Joint statement from Machinima and Microsoft:

 

“This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December. The Xbox team does not review any specific content or provide feedback on content. Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima. For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion.”

This statement seems to implicate Machinima added the clause forcing YouTuber’s to speak only positive comments about themselves, Microsoft, and Xbox One after the deal had been struck. As for the confidentiality verbiage, Microsoft and Machinima state that it wasn’t created to disavow the existence of the promotion, only the guidelines for eligibility.