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I view advertisements to see what a company has to offer at least in part if not full. I view people's opinions/review to see how and why they think a product is good/bad. So let an advertisement be an advertisement (paid or not) and let an opinion be an opinion (good or bad) while making clear that it is so. Some of you Microsoft fans need to get past your Microsoft bias and see that at the very least what Microsoft is doing to promoting deception through monetary incentives without disclosure. It's smart, but unethical. It serves only Microsoft and its most committed followers while placing potential consumer harm to everyone else (and that's putting it very nicely.)