Mr Puggsly said:
Figgycal said:
Mr Puggsly said:
Figgycal said:
? This isn't about reviews.
"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video." Completely fine and to be expected in advertising.
"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above." Not fine.
This is in violation of the FTC guidelines that call for full transparancy when an endorsement is made.
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I rarely see advertisers being open with all that information.
My guess is people with no expertiese on this subject are speculating.
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You're right about the bold part. The first no. It's assumed that if you watch a commercial - you're watching paid actors or a celebrity promote a product. If you watch a commercial with "real customers" - they have to have a disclaimer saying those "real customers" were compensated. But even speculating isn't the word I'd use. You can read for yourself examples of what the FTC considers breaching its guidelines - they get very specific.
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I dunno, when I watch TV ads I can't tell the difference between a testimonial and paid actor. The line is blurry.
I don't know if Jessica Simpson lost weight with Weight Watchers. I don't know if Proactiv is the reason Adam Levine has sexy skin.
Anyhow, apparently the contract is for people to make campaign videos simply focusing on postive things about the hardware and games. You don't have to mislead people to do that, that's just advertising.
Now if MS was paying people to give their products great review, i would have a huge problem with that.
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No really. If you watch a commercial with a celebrity in it is assumed that you are watching a paid advertisement.
"The {revised} Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media."
Like I said, the guidelines are pretty clear. You can read them for yourself or check out the many articles reporting on this story.
