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shikamaru317 said:

This is no more misleading than putting a beautiful scantily clad woman beside a product, something that advertisers frequently do. The advertisers don't need to put a disclaimer that says "product does not come with a woman", it's the viewers responsibility to separate the product from the other elements of an advertisement. The same should apply here, there is no reason for the Youtubers that decide to participate to disclose that they are being paid, all that does is decrease the effectiveness of the promotion and give Microsoft far less bang for their buck, so they put a clause in the contract saying that the Youtubers can't disclose that they are being paid. I'm no lawyer, I don't know if it's illegal, and frankly I don't care, because if it is illegal it's just another stupid law that our politicians wasted time making when there are far more important concerns in the US. If it does break a law, the law should be amended, because that law sounds as stupid as the laws that allowed the McDonald's hot coffee lawsuit and the Winnebago cruise control lawsuit.

Why? These guidelines are actually beneficial to you as a consumer.