Microsoft paying YouTubers for positive Xbox One coverage ( edited with more info )

[Figgycal]

Mr Puggsly said:

Figgycal said:

? This isn't about reviews.

"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video." Completely fine and to be expected  in advertising.

"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above." Not fine.

This is in violation of the FTC guidelines that call for full transparancy when an endorsement is made.

 

I rarely see advertisers being open with all that information.

My guess is people with no expertiese on this subject are speculating.

You're right about the bold part. The first no. It's assumed that if you watch a commercial - you're watching paid actors or a celebrity promote a product. If you watch a commercial with "real customers" - they have to have a disclaimer saying those "real customers" were compensated. But even speculating isn't the word I'd use. You can read for yourself examples of what the FTC considers breaching its guidelines - they get very specific.