Microsoft paying YouTubers for positive Xbox One coverage ( edited with more info )

[Normchacho]

Mr Puggsly said:

Figgycal said:

You're inherently misleading if you're not allowed to say anything negative about the console. You're definitely misleading if you're getting paid to talk about the console and keep it hidden (also illegal btw).

With that logic most advertising is illegal.

But this isn't advertising. These people are not a marketing company or part of MS. What they are paying for are private testimonials. The problem with that of course is that there are laws about using testimonials. It is against the law for MS to pay for a testimonial without disclosing that it's a paid testimonial.